12 Aug, 2020
If you are an art lover and like to know a little more about this subject, this text will bring you some information that will interest you. Because, art gives us a broader understanding of the world, in addition to being a means of communication between people and peoples, it informs us to better understand life, it still provides us with the union of our rationality with our emotion and our bodily activity.
Knowing the art that is practiced by our society, or by the cultural group we belong to is fundamental to building our own identity, however, contact with other arts from other cultural groups provides us with learning and a better interaction with people, which expands our worldview.
The artist (the one who idealizes, prepares and conceives artistic works) can see what other people do not see, he creates what is beyond our vision, makes our sensitivity intense and still has the ability to promote a critical opinion on a certain theme, or even to propose a reflection, whether with a painting, a song, a poem or a book.
However, art besides being a movement and a skill, in which people supply themselves culturally and emotionally, ended up becoming an important and globally shared market. The art market is not only reduced in the commercialization of works, but also in the conservation of historical / artistic objects that have a homeland value for a certain place, or that tell stories of certain peoples and cultures.
When talking about stories, we couldn't remember anything other than Timelinefy, because Timelinefy is a digital tool that makes it possible to tell stories and organize information over time in a chronological way, through the structure of timelines. As it is digital, the tool makes the activity of storytelling (considered traditional, as in museums) a dynamic and interactive experience.
However, it is important to note that even though Timelinefy, having relations with the museological methodologies of storytelling, it does not replace the experience that the museum provides, but the complete experience.
As previously mentioned, the art market as well as other markets has its values and products, however, for working with historical works and often, worldwide known, the art market is quite expressive. The values reached in the acquisition of works of art, (be they paintings, sculptures, photographs, etc.) can reach millions of dollars. Foundations and art collectors invest large fortunes, often in the purchase of a single piece, which can be very high due to its aesthetic value or even the fame of its author.
Europe is an inspiring continent for art, because great musicians, painters, sculptors, pianists, among many other functions, came, many times, from some country in Europe. Therefore, with museums, galleries and other artistic / historical spaces, they could not be different. Some museums, or galleries in Europe, end up being mentioned in textbooks, as they play a big role in the history of not only art in general, but also contemporary.
Contemporary art comes from the stabilization of the modern era, which continues to this day, but which centuries ago, broke a little with its structuring models of culture, art, society and civilization, which have always been considered classics. (If you want to know a little more about the construction of the contemporary world, click on this link and also learn a little about our timelines).
The impact of the Covid-19 crisis on the European art market
The worldwide pandemic of the new Coronavirus has been a worldwide discussed issue, because, in addition to haunting society, it also puts us in a position of reflection on the impacts caused by it and for our future prospects.
In this attempt to resume face-to-face activities, previously canceled, postponed and suspended, it becomes difficult to pinpoint all the impacts of the pandemic, because, we know that the reflexes of this crisis still continue to surface and the closing of several places, they end up directly affecting the economy, culture and education of many countries.
For art, the situation was no different, as these are spaces with large exhibitions and a large daily audience, such activities needed a postponement, so that no agglomerations would occur and, consequently, the uncontrolled spread of the virus (COVID-19). Therefore, some of these artistic organizations were forced to reframe their face-to-face activities and to relocate the face-to-face public, to the virtual, at a distance.
It is important to note that even though the impacts are absurd, Europe is one of the continents that is already preparing for the resumption of face-to-face activities, as European countries ended up facing the pandemic crises earlier. However, for this return to be carried out successfully, some institutions have carried out important researches, which analyze and plan the best prospects for the resumption and the fight against the pandemic of COVID-19.
ICOM and Unesco, for example, carried out an important survey, which discusses the return of the great museums and the great artistic spaces. The data collected showed that about 90% of all museums in the world closed for some time during isolation and that about 13% of them may never reopen.
The Tmelinefy team held a Webinar on the subject. The material (which can be downloaded from the link) is a conversation on the subject with João Mareco, director of the Batalha de Aljubarrota Foundation in Portugal (one of the countries that have participated in the resumption planning).
The virtual experiences that emerged during the Covid-19 pandemic
As already mentioned, due to the pandemic impacts on the world, some artistic organizations felt forced to resignify their exhibitions, with this, the virtual experiences were increasing and have been standing out more and more.
In recent years, some historical and artistic institutions, such as: museums, art galleries, among other spaces, have been updating themselves with the use of some modern digital resources, however, these resources are no longer an option and ended up becoming one of unique forms of contact with the world.
Some museums have opted for 3D virtual exhibitions, an example of interactivity in 3 dimensions that allows direct contact with the works and with these spaces. Not only museums and galleries in Europe, but from all over the world, such as the Oscar Niemeyer Museum, located in Brazil, which uses the 3D digital tool to interact with its audience, vividly presenting all the museum spaces, in a detailed way.
Timelinefy has also stood out with its way of interacting and telling stories, through timelines during the pandemic. The Battle de Aljubarrota Foundation, for example, has teamed up with the Timelinefy team to reframe its presentation and exhibition, thus telling its story in an interactive and digital way.
From the timeline we were able to access the entire history of the Battle of Aljubarrotas event in Portugal. It is important to note that the Battle de Aljubarrota Foundation is already resuming its face-to-face activities, however, its connection with Timelinefy during the pandemic period, managed to reach large audiences, without opening the doors for face-to-face visits, trying to take all the events that took place in Portugal, for different people, in different countries.
See the museums that have reopened in Europe
Europe continues to fight the pandemic of the new coronavirus and has stood out a lot with its security policies and detailed planning for resumption of activities, however, the impacts have been specific, so the resumption has been gradual and relative in each country.
Museum Barberini - Germany
Germany is one of the countries that is in the process of flexibilizing and reopening museums, galleries and gardens. One of the most famous spots to meet security rules and reopen today is the Barberini Museum, located in Potsdam in Germany. The museum resumed its face-to-face activities in May with all due safety rules and due to the extraordinary current situation, the museum is managing to offer only a very limited number of tickets. The demand for the new exhibitions by artist Claude Monet was enormous and the museum claims to be able to give as many visitors as possible the opportunity to visit it safely.
It is important to note that currently, Germany is undergoing flexibility, but according to media data, the number of cases in the country has increased to 164,807. According to data from the Robert Koch Institute, 947 new infections were registered in the country. Deaths rose to 6,996, after 165 were counted.
Batlle de Aljubarrota Foundation - Portugal
The Batlle de Aljubarrota Foundation, as mentioned, is one of the institutions with a timeline developed in partnership with Timelinefy and which was widely used throughout the isolation. In Portugal, the effects of the pandemic were more tenuous compared to other countries, however, deaths are currently situated at 1,679, according to data from the World Health Organization (WHO).
With the resumption of activities, the Batalha de Aljubarrota Foundation has followed some of the rules given by the INTERNATIONAL COUNCIL OF MUSEUMS EUROPE ALLIANCE (International Council of Museums of Europe), not only the Foundation, but all other museums that intend to resume their activities.
For the resumption, the Foundation has presented on its website, instructions and important information, such as: “The procedures, in case of identification of symptoms are the same as those defined by DGS, under the guidance of health professionals, following the precepts also defined by the Internal Health and Safety Regulations at Work and other specific guidelines. The areas of potential contagion are being cleaned more regularly with a solution based on ethyl alcohol ”. These provisions continue until further changes or guidelines given by the guardianship entities.
Sistine Chapel - Italy
According to the Prime Minister of Italy, Giuseppe Conte, the country is entering the second phase of the coronavirus pandemic. This means that activities will be resumed gradually, taking precautions so that the number of infected people does not increase again. In this context, museums and some artistic exhibitions received authorization to reopen in May. However, institutions that actually want to receive visitors again must follow a series of rules, available from ICOM (as mentioned earlier).
The Sistine Chapel is one of those religious and historical institutions that has shown responsibility for resuming activities, as well as so many other Vatican museums. The Chapel has used some of the digital tools during social isolation, but, now with the resumption of face-to-face activities, its exhibitions, its spaces for prayers and prayers are available, but with due limitations.
It is important to note that Italy is managing to reopen certain artistic and historical institutions and breathes more easily, after facing an exacerbated death rate, around 35,017. Therefore, the focus on security rules remains high.
Louvre Museum - France
As one of the most famous museums in the world, the Louvre Museum in Paris resumed its activities on July 6, after three months closed. Considered the most visited museum in the world, consequently with a lot of agglomeration, the Mona Lisa, or rather the “darling” of Paris, is protected. Leonardo da Vinci's painting usually attracts crowds of tourists in search of a good selfie. Now, visitors have to wait in two separate rows before getting close to the board. About 3 meters away from the Mona Lisa.
France has faced about 30,000 deaths due to the pandemic of the new Coronavirus, however, the country assumes full reopening of cafes and restaurants, resumption of certain international trips and preparation for the return of all children to school: France has resumed a life almost normal in June, actions that were impossible to take during the isolation that has lasted since mid-March in the country.
Due to the pandemic of COVID-19, the whole world is still afraid of the return to socialization and “normal” life, however, some countries in Europe, have shown themselves to be firm in the resumption of face-to-face activities, this configures the reopening of businesses, institutions teaching and artistic skills.
Such information manages to reassure us and make us think that certain moments, no matter how turbulent they pass and return to “normal”.