22 Jun, 2020
If there is something that the human being is used to, it is change. Theoretically this is natural, after all, life is always evolving. However, the moment we live in has made everything more fluid: new digital tools, applications and online services appear every day, making these changes happen at an even more accelerated rate, a pace different than it had been in other times.
News arrive all the time, reinventing and redefining functions and the way in which things are organized and displayed. Globalization was already a reality, but digitalization has become more and more outspread.
The changes and digitalization of things have occurred in several industries, and have been particularly gaining space in the arts, whether they are present in an artists' creative process or in the management of museums, galleries and exhibitions.
Museums and art centers are constantly looking for new ways to exhibit and display their products and content, aiming to make them more accessible and in a way, digital, creating an approximation between the artworks and the public.
This so-called “digitization” allows the sector to improve and evolve, generating accessibility, interactivity and optimization of operational demands. Here on our blog we have already learned How technology can contribute to access to culture?, and how it manifests itself in the art market. Today, we will see how this digitalization process has been applied to the management of exhibitions and what kind of simplicity it has added to this process.
The challenge of managing exhibitions and digital tools
Caring for and managing any exhibition, whether it is small, medium or large, is not an easy task. A well-structured exhibition with all the basic requirements can be a challenge for any manager.
Of course, a museum faces other obstacles, with financial, structural, accessibility, communication and even administrative issues.
But without artworks, and without exhibitions, there are no museums, much less an art market. That is why organizing and improving the exhibition management process is crucial for the entire industry.
An exhibition needs to present a concept, gather artists who approach the selected theme, have a space, a schedule, an audience, a marketing strategy and a good launch, to select just a few. Perhaps, one of the biggest challenges of any exhibition is the search for investments, financial resources that enable everything else that we mentioned.
The use of digital tools in exhibitions
The use of digital tools is increasingly common in the art market, whether they appear in the artworks themselves or in the management of exhibitions — after all, as we have seen, putting together a successful exhibit is no small feat.
Artists can count on countless digital technologies, as well as equipment and tools capable of optimizing the creation and production process. Technology also enables the creation of digital works that mix lights, music, videos and many other resources.
Considering the visitor experience, there are even some museums that are already able to allow virtual visits, such as the Louvre, in Paris.
But what about the backstage? As we have seen, the process of managing an exhibition includes many steps, and digital resources can optimize much of the operational tasks. Now it's time to see some examples!
Selection of artists
We start from a scenario in which there is already a pre-defined concept for the exhibition in question. The manager of an exhibition can even use traditional social networks to connect artists that work within the concept of the exhibition. In social networks, there are countless groups and communities. But there are also specific social networks for artists to publicize their work, as is the case with DeviantArt, an American social network that allows amateur or even established artists to exhibit their artistic works.
Understanding whether there is an audience for an exhibition is critical to success. As detailed as this stage may be, we also have a tool to assist in the study of this audience. The best tool, free of charge, is Google Trends, which allows you to analyze the relevance of a theme and confirm whether the interest in the subject in a given region is seasonal. For that, it is necessary to analyze the search for that subject, in the desired region but on different dates. Just remember that the results are based on searches performed by Google.
Search for investment
Of all the stages, this is perhaps the most difficult. But have you heard of Crowdfunding? It is a collective fundraising carried out through collaborative platforms. Many projects are gaining the support of several collaborators using crowdfunding. The strategy has been gaining space and gathering many positive results. See more about this here.
Timelinefy, the tool that creates timelines to organize history in time
The history itself is always winding. Facts happen all the time, and being able to organize all this information can be a real challenge. But why are we talking about this? Because exhibitions also tell stories, and after so much work to prepare an exhibition, it is necessary to make it available to the world. Timelinefy is the tool that allows this to happen.
Timelinefy is a tool that allows the creation of timelines for organizing information and even historical events.
Timelinefy in the museum market
Organizing information in time is the mission of Timelinefy. And when it comes to museums, information is key.
Imagine a photo exhibition about samba. With colorful photos, full of movement, imagine that the exhibition displays an artist from each region of Brazil, the country of samba. When visiting, all the brightness of the exhibition will be immediately noticed by any visitor. But what about the history of each of the artists, of samba, of the photos... how to get to know them? Are the brief summaries of the long exhibit capable of telling all the stories?
Timelinefy is! The tool is able to organize all this information through timelines, allowing the public to visit the exhibition in person and virtually learn more about its history. If you want to understand this experience better, access this timeline about Notre-Dame de Paris.
Digital tools are gaining more and more space in the art market. Not only in the creation process of the works, but also behind the scenes of the exhibitions.
The use of these technologies has made art more accessible, in addition to enabling the optimization of operational tasks such as the selection of artists, audience study and the search for financial resources, which are fundamental steps for the success of any exhibition.